Seeing the big picture to future-proof our company

“Through our sustainability strategy,
we will not only create business
opportunities but also make sure we
stay relevant – both today and in the

Malin Ripa, Chief Sustainability Officer

In 2021, Axel Johnson International launched an ambitious new sustainability strategy that has illuminated our path ahead. Driven by an ambition to accelerate our efforts, the strategy is built around a vision to embolden the sustainability transformation in our industry with our customer offer as the guiding star. Delivering such an offer requires actions across the entire value chain. Therefore, we have defined three focus areas: sustainable supply chain, sustainable operations and sustainable customer offer. In addition, we have set targets related to the most material sustainability themes we have identified: people, climate and circularity.

We always strive to create momentum and push the boundaries to ensure that we remain at the forefront of customer value, technical expertise and service. Years of experience in the industry has taught us many valuable lessons, how to adapt to customers’ needs, and how to make use of our diverse strengths within the group. In the coming years, sustainability, digitalisation, automation and electrification will transform the industrial system. Simultaneously, we must address the crucial concerns of our time — climate change, resource scarcity and social issues. To understand how to turn these challenges into opportunities without losing momentum, we need to see the big picture.

The strategy is adaptive: each business group defines its own targets and goals according to its unique setting and circumstances. This allows each company to be a part of the transformation, regardless of where they are in their sustainability journey, or when they joined the group. By making the most of our employees’ extensive expertise and the synergies between our companies, we can create consistent, sustainable customer offerings and solutions.

Our companies know their customers and their operations best. Therefore, we have been facilitating opportunities for knowledge sharing and providing tools for our companies to identify relevant activities and actions to improve their sustainability performance. Measuring our progress will help us evolve strategically and ensure that we meet our goals. Twice a year, all companies report sustainability data to measure progress and action.

For the coming year, we will focus on collaboration to strengthen our sustainable customer offering. For example, by expanding our rental offer, renovating of components and condition monitoring, we will support our customers’ sustainability ambitions. We have a tremendous chance to utilise our technical and industry knowledge to help customers choose the right products for the right application, and use them in an optimal way. At a time of high energy prices and the ongoing energy crisis, we have the solutions that help our customers to lower their energy consumption.

As the requirements and demand for sustainable solutions are constantly growing, we are well positioned to catch the opportunities and thereby support our customers’ sustainability ambitions.



of our suppliers have signed our Code of Conduct (target for 2024, 90%)



share of purchased and produced electricity that comes from renewable sources

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