Business group Lifting Solutions introduces CERTEX brand in Australia
Axel Johnson International’s business group Lifting Solutions is set to introduce the CERTEX brand in the Australian lifting and rigging market. The consolidation of the five Australian lifting companies that were acquired last year will make CERTEX Lifting into one of the largest lifting equipment and service companies in Australia.
The launch of CERTEX Lifting will bring together five companies: The Rigging Shed, Lifting Victoria, Elevate Lifting & Rigging, Schillings Hoisting Equipment and On Call Lifting, under one internationally recognised brand. The rollout in Australia of CERTEX Lifting started in September and will promote the group’s ‘Lifting KnowHow’, expertise and quality services to clients in the Australian market.
“The consolidation of our Australian lifting companies under one brand is well aligned with our business group strategy of geographical expansion and will strengthen our offering and recognition to customers in Australia and internationally,” says Claes Fredlund, Regional Director North Sea, Southern Europe and APAC, Lifting Solutions.
CERTEX Lifting is working closely with Lifting Solutions business group to introduce new product names to the Australian market through supply chain diversification and continued collaboration.
“We are excited about this opportunity to build and grow as CERTEX Lifting here in Australia. Our customers will benefit from our service-orientated philosophy, combined with the strength of a national footprint and international backing,” says Steven Flint, Managing Director, CERTEX Lifting.
For more information, please contact:
Claes Fredlund, Regional Director North Sea, Southern Europe and APAC, Lifting Solutions
+46 72 080 26 96, firstname.lastname@example.org
or visit www.certexlifting.com.au